As written in the Wall Street Journal - it’s hard to get a feel for how great this property truly is. We were lucky enough to be selected to market the property visually, partnering with the amazing folks at LIV Sotheby’s in Denver.
After being on-site for 4 days, we uncovered prehistoric fossils, ventured into canyons on 4x4 vehicles, exploded targets with rifles, experienced an amazing spa… I could go on and on. It was magical.
In total, we created 12 unique video assets for the property to create a one of a kind campaign. We are excited to see them roll out over the next couple of months. Stay tuned!
You can watch the Trailer for the property here;
Discovery Channel Founder Lists Remote Colorado Ranch for $279 Million
The roughly 8,700-acre property comes with a 22,000-square-foot home, a private resort with an automobile museum and an airplane hangar.
By Katherine Clarke
May 15, 2019 11:30 a.m. ET
In the 1990s, Discovery Channel founder John Hendricks and his wife Maureen Hendricks were on the verge of buying a vacation home in New Mexico when Mr. Hendricks spotted a newspaper ad for a sprawling ranch in a remote corner of Colorado, near the Utah border. “I just had to see it,” he said.
Flying in on a Cessna and touching down on the property’s landing strip in the late morning, Mr. Hendricks admired the sun gleaming off a nearby red rock formation known as the Palisade. He was smitten. At the time, the little community of Gateway, Colo., about 180 miles west of Aspen, comprised little more than a small school house, a gas station and a bar. But the scenery was majestic.
Nearly three decades later, the Hendricks have an elaborate footprint in the area that includes a 7,000-acre main ranch as well as a high-end resort and a car museum on 1,700 acres. After putting the main ranch on the market for $149 million two years ago, they’ve now decided to throw in the resort and put their entire holdings in the area up for sale for $279 million. If it sold for even close to that price, the ranch would be the most expensive residential property ever sold in the area, according to the listing agents.
The property is one of about 10 high-end ranches on the market in Colorado, including Westlands, a 4,600-acre ranch owned by Henry R. Kravis, the billionaire co-founder of private equity giant KKR, and Elk Island Ranch, a roughly 6,000-acre property owned by Charlie Gallagher, a private-equity executive.
With views of the surrounding multicolored cliffs and La Sal Mountains, it is more reminiscent of the red rock canyons of Utah and Arizona than the white peaks of Aspen. The closest airport is about an hour away, in Grand Junction.
The property also speaks to the whims of its owner, an avid aviator, car collector and space fanatic.
It has a grass airstrip, an airplane hangar and two helipads—a helicopter will be included in the sale. The automobile museum, which is open to the public, displays around 55 cars from Mr. Hendricks’s personal collection, including a 1906 Cadillac and a 1929 Duesenberg, which will also be included. Meanwhile, guests at the resort have access to a Signature 100 Tesla Roadster.
Mr. Hendricks said he has been fascinated by space since he was a child growing up in Huntsville, Ala., near the George C. Marshall Space Flight Center. The main house, an approximately 22,000-square-foot Southwestern Pueblo-style home, includes a roughly 400-square-foot observatory with a 12-foot-wide rotating copper dome that opens up for stargazing.
“The real joy of being located 45 miles from the nearest city is the remarkably clear night sky—no light pollution to spoil stargazing,” he said. “Viewing the Milky Way and celestial objects like the Andromeda Galaxy is amazing.”
The main house also has a circular stone library with a domed roof, a swimming pool, a two-bedroom guesthouse, a barn and pastures for horses.
For the first 7,000 acres, Mr. and Mrs. Hendricks assembled four separate ranches over several years in the 1990s. The couple then bought the additional 1,700 acres in the late 1990s and built the resort in the mid-2000s. Known as Gateway Canyons Resort, that property includes about 72 suites across several lodges and 14 casitas, five restaurants and business conference facilities. The casitas named after the constellations.
Mr. Hendricks said he has also secured the necessary planning approvals to build 371 single-family homes or condos on the resort site, if a new owner wants to build.
The area remains remote. Mr. Hendricks, 67, said the distance from a major town or city is enough that they must be organized with their shopping in advance. As part of the resort, they built a small convenience store that sells the basics.
After listing the ranch in 2017, he said he signed one contract to sell the property, but that later fell through after the buyer couldn’t come up with the funds.
Mr. Hendricks said he hadn’t originally intended to sell the resort, but would-be buyers viewing the ranch kept inquiring about it. Mr. Hendricks said he is happy to sell both properties since he is spending less time at the ranch and more on other commitments like CuriosityStream, a subscription video-on-demand service.
CuriositySteam raised about $140 million in capital earlier this year. The streaming service offers documentary programs with a focus on science, nature, history and technology. Mr. Hendricks retired from his role of chairman of Discovery Communications in 2014 after founding the company in 1985.
Kerry Endsley of LIV Sotheby’s International Realty has the listing. Richard Steinberg of Douglas Elliman is also consulting on the sale.
Write to Katherine Clarke at email@example.com